Sales enablement has historically focused on the seller’s experience. Enablement tool stacks have focused on internal enablement, like ramping new sales hires (LMS), organizing sales content (CMS), and storing customer data (CRM).But the selling environment has changed. Only 5% of a buyer’s time is spent talking to a single rep/company—most buying conversations happen internally behind closed doors.The best way to enable deals is to focus on the buyer’s experience.
Join the Sales Enablement Squad for a webinar on June 25, 2024, where Alex Kracov, CEO & Co-Founder of Dock, will break down the shift from sales to buyer enablement.
The webinar will cover:
A brief history of sales enablement tools
Why buyers buy and how the selling environment has changed
Why sales deal rooms are a win for buyers, sellers, and enablement teams
Then, stick around for a roundtable discussion between Zach Jacobson (Revenue Enablement Specialist at Jamf), Matt Schalsey (Enablement Squad Co-founder), and Alex Kracov (CEO of Dock).They’ll answer everything you need to know about how enablement teams are already using sales deal rooms to provide a standout buyer experience.