Revenue Intelligence: Gong
Overview
Gong enables companies to capture, understand, and act on all customer interactions in a single, integrated platform. In other words, the platform record sales calls and provide data/insights into the conversations.
Why use Gong?
Sales is a combination of art and science: the art of closing deals and the science as to what goes into getting those deals closed. Gong lives on the science side of sales by providing teams with conversational metrics like talk-to-listen ratio, questions asked, and filler words used. Teams can use these metrics to elevate their art and ultimately close more deals.
Conversational intelligence platforms exploded in popularity when sales teams were forced to be distributed/remote; however, plenty of companies are still utilizing the platforms as they move back to in-office full time work.
Companies that utilize Gong report increased win-rates, decreased deal lengths, and increased recurring revenue.
Key features
Some of the key features include:
Review Calls: In case someone wants to refresh their memory on what was discussed during a conversation, they can simply go back into the platform, find the call, and review it at their leisure. This is great for sales professionals that want a recap of the discussion, managers for seeing what their team is saying, and product teams to understand what features are being discussed most.
Metrics: Sales professionals and sales leaders can dig into an individual’s and team metrics to determine what sort of behavior they would like to see while on calls with prospects/customers.
Scorecard: People inside your company can review the recorded calls to provide feedback and suggestions through Gong's scorecard feature.
What they're saying
"Excellent capabilities and results, very strong customer support and documentation." - Giulio Magni
"Incredibly dynamic tool- the capabilities are really impressive. The coaching metrics alone are incredibly valuable and the scorecard build outs are super highly recommended. They also have a ton of AI capabilities such as detecting sentiment of calls which again helps feed back into great coaching moments." - Ashley Bartholomew
If you’re interested in more information, consider visiting their site: Gong
