Prospecting: Apollo.io

Overview

Apollo.io is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue by providing robust and accurate data for contacts and companies.

By utilizing the platform, go-to-market teams get access to:

• 260 million users

• 60 million companies

Why use Apollo.io?

Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. They also up-level their entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help teams close new business.

Key features

After purchasing Apollo.io, your team gets the power to:

• Data Enrichment: If you purchased a lead list and uploaded it into your CRM, you’re likely to find some of the leads are missing contact information. ZoomInfo SalesOS allows you to find the correct information and upload it into your CRM so that reps can begin properly prospecting their prospects.

• Sequencing: Similar to tools like Salesloft and Outreach, Apollo.io lets users engage with their prospects by creating custom sequences. From there, teams will follow their assigned steps (cold calls + emails + actions) to reach new customers.

• Sales Plays: Apollo.io gives teams access to out-of-the-box plays that help professionals adopt proven sales tactics to accelerate success from day one.

What they're saying

We asked our Enablement Squad about their thoughts about the platform and here are some insights from the team:

"I have used plenty of lead sourcing tools.... Apollo free version is a hailmary for us when looking for quality emails, plus theres a chrome extension so it STILL works on LinkedIn Sales Navigator too!" - Ashley Bartholomew

If you’re interested in more information, consider visiting their site: Apollo.io