enablement illuminated podcast
Tune in every other week to our podcast to learn practical advice from enablers who are growing and leading their functions.
What if the biggest gap in your sales onboarding program starts before day one?
In this episode, Dave Sweeney sits down with Martin Griffin, revenue enablement veteran and founder of Enablement in Action, to explore why sales enablement should have a seat at the hiring table. They unpack the hidden disconnect between talent acquisition, hiring managers, and enablement teams, and why that misalignment quietly undermines even the best onboarding programs.
Martin shares how he used psychometric assessments to build an SDR onboarding program that outperformed its predecessor by 3x. The conversation covers hiring bias, coachability, skills-based hiring, and how to create a scalable feedback loop from job description to ramp.
In this episode, Mat Hill, a senior enablement leader with over a decade of experience, unpacks what modern revenue enablement looks like in 2026 and why deal discipline drives real revenue impact. Drawing from his own experience, Mat shares how he rolled out MEDDPICC and Value Selling to tackle inconsistent deal quality, late-stage surprises, and weak value articulation. Mat explains why these tools aren't methodologies, the common pitfalls of treating them as one-and-done training, and how to operationalize them through CRM integration, deal reviews, and frontline manager coaching.
You've invested in the training. Reps loved it. They passed the assessment. Then nothing changed. In this episode, we sit down with Jonathan Mahan to dig into the real reason training doesn't stick: you're building the wrong part of the brain.
Jonathan breaks down the neuroscience behind the execution gap, why every other high-performance discipline has cracked the code that sales hasn't, and the three practical moves enablement leaders can make right now to finally close it.
Less classroom. More football pitch. It's time to train the doing brain.
In this episode of Enablement Illuminated, Laura Levenstein shares how enablement teams can improve learning impact by thinking more like instructional designers. She breaks down why training is not always the answer, how to measure real behavior change beyond attendance or completion, and why learner involvement, gap analysis, and iteration matter so much. A practical conversation for enablers who want to create more effective training without sacrificing speed or clarity.
In this episode of Enablement Illuminated, Cody Normand, Head of Global Enablement Programs at Klaviyo, unpacks how enablement teams can measure impact in ways that build trust and earn a seat at the table. Cody shares why stakeholder alignment matters, which metrics actually influence revenue conversations, and how enablers can connect strategy to execution without falling back on vanity metrics. A practical conversation for enablement practitioners who want to prove value and drive meaningful business outcomes.
Enablement is growing fast, but it’s still one of the least clearly defined functions in GTM. In this kickoff episode of Enablement Illuminated, Dave Sweeney, Michelle Curtis, and Nate Davison unpack the current state of enablement: why the role is often misunderstood, how “do more with less” has expanded responsibilities beyond the core mission, and what it looks like to refocus on seller impact. You’ll also get a simple action to apply immediately: have one meaningful conversation with someone outside your department about what enablement should do more of and less of.