Prospecting: LinkedIn Sales Navigator

Dec 14

Overview

LinkedIn Sales Navigator enables sales professionals to establish and grow relationships with their prospects and customers.

By utilizing the platform, go-to-market teams get access to:

860 million users
60 million companies
200 countries and territories

Why use LinkedIn Sales Navigator?

Go-to-market strategies have evolved into multi-channel motions and social selling is becoming more prevalent across sales teams. With over 137 million daily active users (based in the US), sales professionals can utilize LinkedIn Sales Navigator to connect and meet with prospects/customers outside of their inboxes and voicemails.

Key features

After purchasing LinkedIn Sales Navigator, your team gets the power to:

Account-Based Research: When you’re looking to shape your outbound prospecting motion and want to understand the key players on a decision-making team, you can look up individuals based on things like titles and departments.
Lead-Based Research: If you’re looking to build a lead list of ICPs, then you can conduct a Lead Search and filter for criteria like company headcount, company type, job function, etc.
Messaging: To supplement cold calls and cold emails, you can send messages directly to prospects through the app.
Alerts: Your team can set up alerts for their accounts that track any stakeholder movement (exits and new hires) as well as company news to keep their fingers on the pulse of what’s going on.